Use These Marketing Tips To Grow Your RCFE
You know that you have a great facility and a stellar staff. You are more than ready to meet the needs of your community’s seniors, but you need to get them to your RCFE! How, exactly, do you do that? Marketing your RCFE will raise awareness about it in the community, bringing more and more people your way. To help you get your marketing program off the ground, here are a few budget-friendly marketing tips.
- Referrals: One of the best (and most cost-effective) ways to market is through word of mouth. If someone has a positive experience with your facility, you want them to tell their friends and family. Offering some kind of incentive for referrals can remind satisfied customers to let their network know how you have served them.
- Directories: There are several online directories of RCFEs. Do some research into which are most utilized by your community, and then take the steps necessary to get your facility listed on those sites. Many of them will allow you to list for free!
- Print: Direct mail is still extremely effective with the older generations. Door hangers, postcards, and flyers can help increase awareness about your RCFE.
- Online: You do not have to shell out big bucks to build your facility’s presence online. Turn to social media, which is free, to start establishing your RCFE online and work on building a community there.
With all of the effort you put into promoting your RCFE, it is important to safeguard it. We are experts at protecting small business RCFE facilities with the right liability insurance packages to limit your exposure to risks. InsuremyRCFE is here to help you stay compliant with the latest RCFE Reform Laws. Click here to purchase your RCFE liability insurance policy today!